Stay on target - monitor your Customer Metrics closely
Amazon.co.uk has established a set of performance targets for sellers to follow so that buyers can shop confidently, with a sense of safety and security about their third-party transactions.
- Your Customer Metrics indicate how you are doing with respect to these performance targets. During the festive season, it’s important that you monitor the Customer Metrics Scorecard frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-z Guarantee claims and chargebacks) can cause account suspensions and even account closures.
