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19/11/2009

Testimonial with German Merchant Eye-Alpin – "This year our Amazon sales passed the mark of the previous 12-month period as early as June 10."

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Fulfilment by Amazon (FBA) is an important element of Eye-Alpin's growth strategy that is geared towards expansion beyond its core business.  High quality sports goggles and sunglasses for every sports and leisure occasion are the traditional focus of the company's activities.

 

"In 2008 our sales with Amazon were 80 percent of those recorded with another online channel in the same period. This year our Amazon sales passed the mark of the previous 12-month period as early as June 10. This is at least partly due to Fulfilment by Amazon, even if we only joined in March 2009. Thanks to Fulfilment by Amazon, we can draw on almost unlimited stock maintaining capacity and are no longer forced to provide huge amounts of warehouse space on our own premises. We save a lot of time and human resources through not having to pack the goods for shipping to end customers ourselves. If we deliver from here, the costs are around 90 Euro cents higher per parcel than through Amazon, taking into account the carton, packing material, etc."

"Sensational" is the word Matthias Rosemann uses to describe the customer service Amazon offers its FBA customers. His experience to date has shown this service to be extremely friendly and fast – an assessment that is equally applicable to Amazon’s technical support for sellers. When asked how long it takes for the goods to become available for online sale after they reach the Amazon fulfilment centre, Rosemann answers concisely "it couldn’t be faster." From what he has seen so far, it is only when Amazon is in the midst of special volume-selling campaigns that the maximum period of 48 hours actually takes effect.

"Fulfilment is easily the best thing Amazon has on the market. This is where the future lies, without a doubt. It lets entrepreneurs concentrate on the essentials.

 

 

 

Mathias Roseman

 

The number one argument for us is that it works not just for sports goggles but for absolutely everything connected to sports and leisure."

Matthias Rosemann, owner and Managing Director of Eye-Alpin


Read the complete story at FBA in Action.

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