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3 posts from March 2010

29/03/2010

What is the status of my case?

You’ve probably already noticed that many of Amazon’s emails contain a subject line that starts with a case ID number. When you contact Amazon Seller Support with an issue, we track your issue through our case system. We understand that your concerns are important, and we do our best to research and resolve them as quickly as possible. Unfortunately, some cases take longer than others depending on the complexity of the reported issues. The wait can be painful, but not receiving any updates during the wait would be simply agonising.

The Amazon Services Case Log was created to alleviate this difficulty.  This functionality:
  • Allows Seller Support to update your case in real time by leaving a contact within the case that can be seen through the case log (no need to create a new email or call Seller Support to find out the status).
  • Captures communications between you and Amazon by logging all messages to and from Seller Support (no more worrying about missing important messages and updates).
  • Sends email confirmation when you create or update a case (which includes the case number for your convenience).
  • Provides a case history giving access to helpful information from previous cases (no need to scan all your old emails).
  • Gives you the ability to add a message directly to your case (ensuring that all related information is kept in one place).
  • Tells you the status of the case (if it’s “open,” we’re working on it).

In addition, when you contact us by phone, you can help us assist you even faster by providing the case number, which is now clearly visible in the Amazon Services Case Log!

- E.K.

22/03/2010

Price Parity

Price is an important factor customers consider when making buying decisions, and customers trust that they’ll find consistently low prices and other favourable terms on Amazon.co.uk. Of course sellers are free to determine the prices at which they sell products on their various sales channels. However, in order to offer customers the best possible experience on Amazon.co.uk, beginning 1st May, we are asking sellers who choose to sell their products on Amazon.co.uk not to charge customers higher prices on Amazon than they charge customers elsewhere. Accordingly, sellers selling under the Amazon.co.uk marketplace Participation Agreement will need to comply with price parity requirements as set forth below.

Price parity for these sellers generally means that the item price and total price (total amount payable, including delivery charges but excluding taxes) of each product offered on Amazon.co.uk must not be higher than the corresponding prices at which the seller or its affiliates offers the product on other non-physical sales channels. This general requirement already applies to certain product categories in the Amazon.co.uk, Amazon.fr, and Amazon.de marketplaces, and has applied to the US marketplace for several years. The EU parity requirements are now just being standardized and extended across all product categories in the Amazon.co.uk, Amazon.fr, and Amazon.de marketplaces. We believe this is an important step to preserve customer trust in these marketplaces. Sellers will have until 1st May to make any necessary price parity changes. We also hope that the spirit of this principle will be followed with respect to other channels, and that sellers’ prices on Amazon will be competitive with their prices in physical retail stores. Learn more about Price Parity.

16/03/2010

Testimonial with Economic Comics - ‘FBA has likely been the best business decision we made in 2009. Sales are up and growing our business further is a very achievable goal.’

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Surrey based Economic Comics was created in October 2006 to supply comic books to fans at the very best prices in the UK without compromising on quality or customer service. Economic Comics also specializes in graphic novels, trading cards, and related products. 

It was by chance that Economic Comics stumbled upon Fulfilment by Amazon. Simon Mott the co founder explained, ‘In September 2009, we noticed a competitor using FBA and decided to investigate the service. We quickly found details and were very impressed. We had to read the PDF on the fee structure a couple of times to believe it. Amazon was running a promotion to try out the service and it was basically a no brainer to give it a go.’  Economic Comics were amazed by the speed with which they saw the first results and delighted that their decision to join FBA paid off so quickly. Simon explained ‘In the first week alone we approximately doubled our sales. We also sold a number of items that had been sitting on our shelves for months. We were able to win on price and customers were able to combine our items as part of any Super Saver Delivery or Prime order.’
 
‘FBA has enabled us to sell a higher volume of existing products in addition to new lines at a very cost effective price.  This saving increases every time we expand our product range and send new lines to Amazon. We’re now selling a lot of bulkier toys that are too big for us to store in large quantities.’
 
‘All our consignments to the Amazon fulfilment centre have been received and made available for sale in less than 24 hours. It takes us approximately two to three hours a month to send a delivery to Amazon—this saves us approximately two working days (picking, packaging, customer support e-mails, and so on)—not only is this valuable time saved, but it also highly profitable when compared to the equivalent costs of labour!’

Simon Mott, co founder and owner of Economic Comics

Click here to read the full story


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