German FBA seller Tropica, also extended his activity from his home marketplace in Germany to amazon.co.uk and amazon.fr. "Once you start to understand the FBA philosophy, it's clear that FBA is a wonderful multiplier"
Tropica has been selling exotic plants seeds and seed growing equipment on amazon.de since 2009. MD Frank Laue justified this decision ‘Amazon has evolved into one of the Internet's biggest marketplaces, making it a huge source of potential custom for us'.
Mr Laue's motivation for participating in Fulfilment by Amazon was likewise linked to personal expectations: 'When I search for a product on Amazon, I always look out for the green line in the product description that tells me the deadline for express orders. I'm no different from any other customer—I want to receive my goods as quickly as possible. The free delivery option is another powerful incentive. We can offer all of this now since we registered for the FBA programme. The underlying idea is that customers will order a batch of Tropica articles at the same time to benefit from the advantages generated by FBA products—such as their relevance for Amazon Prime. The more we succeed in accommodating several items in one order, the more attractive that order becomes for us.'
Once you start to understand the FBA philosophy, it's clear that FBA is a wonderful multiplier' adds Frank Laue, alluding to his company's entry into the UK and French markets. 'We had already translated almost our entire portfolio into English and French, so that we had relatively little hesitation when the issue of international expansion first arose. Aside from the transport costs, it makes no difference to the bottom line whether we dispatch our pallets to a fulfilment centre in this country or abroad.
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Learn more about FBA Export to the EU available for items sold on Amazon platforms in UK, Germany and France.