“Amazon’s Marketplace and fulfilment programme have allowed me to turn a small niche business into an international brand. Amazon customers feel confident in us as a business and as a brand when they see our feedback on Amazon. It was easy to set up and Amazon’s support team is always quick to respond to queries.”
Having an international footprint allowed Maninder to become an official licensee for the BBC Doctor Who scarf range in 2012. This range was such a success over the holiday season that he is now working on five new projects with the BBC.