In 2007 Maninder Sahota started selling scarves online under the Lovarzi brand to supplement his income as a software engineer and satisfy his interest in fashion. He invested his own time and money in this project, but after his first year of trading the business was struggling to attract customers and gain visibility. “I had great quality products but customers just weren’t finding them, so in December 2008 I started selling on Amazon’s Marketplace. After that, my business grew exponentially.”
One year later, even with additional staff to pack the growing number of Amazon orders and answer customer queries, he was still struggling to meet demand. It is at this point that Maninder decided to use Fulfilment by Amazon.
“FBA has helped us in a big way. Now we have more time to focus on sourcing new products and exploring growth opportunities.” Having an international footprint allowed Maninder to become an official licensee for the BBC Doctor Who scarf range in 2012. This range was such a success over the holiday season that he is now working on five new projects with the BBC. Lovarzi sold thousands of scarves in 2012 and is looking to double sales in 2013. Read the full story.
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