Online manager Hetal Shah chose a very special moment to start working for Perfume Shopping in 2007. Launched 10 years earlier as the online branch of a perfume wholesaler, Perfume Shopping sold surplus stock at the best price possible on its own small website. When Hetal joined the business he faced one key challenge: reaching new customers willing to buy a perfume without smelling it. But Hetal and his colleague needed a new channel to reach that audience. “With our website, we were struggling to grow the company and find new customers, so we decided to give selling on Amazon.co.uk a go,” Hetal explains.
“We ended up receiving peaks of 1500 orders a day, which is huge for a small company like ours. Right before Christmas, we spent our days preparing orders for delivery. It was crazy.” This is when Hetal decided to look into the service Fulfilment by Amazon (FBA), where sellers store their products in Amazon’s Fulfilment centres, and then Amazon picks, packs and delivers them as well as provides customer service. “We saw a 300% increase in sales volumes after using FBA,” says Hetal. And the best thing: they can now focus on added-value activities. “Our warehouse team is very happy, as they no longer have to worry about all the picking and packing.” Read the full story.
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