Did you know that “product details” are the key
factor influencing purchase decisions on Amazon (Amazon Customer Experience
Study)?
In fact, all
successful retailers know that if their offers are well presented and easy to find,
customers are much more likely to buy them and, more importantly, come back
again. Good presentation really does boost sales.
With the huge array
of offers on display on Amazon.co.uk, it is critical that your product listings
maintain the excellent standard of detail and discoverability that our
customers expect. Therefore, we recommend you to check the Listing Style Guidelines Amazon
put at your disposal in order to ensure
that your products are discoverable, attractive, accurate and, most
importantly, sellable.
These guides are
easy-to follow manuals, with clear examples of "do’s and don’ts" and
provide information on everything you need to create a great product listing,
for both content and discoverability, including product title, images, bullet points, product descriptions, brand and manufacturer, model & part number,
what's in the box, search terms, browse and refinements.
There is also information specific to your method of data upload – whether via
the Add a Product tool in Seller Central or via inventory file templates.
For
more information about creating high quality listings, search for “listing
quality” in the Seller Central search bar.
Finally, don’t forget to register for our upcoming webinar
on the topic:
Create your product
listings and improve your listing quality
Tuesday, 19th March 2013: 11AM-12PM UK time
Level: Beginners / Topic: Product listings
