Learn how to enhance the discovery of the products you list on
Amazon.co.uk with keyword targeted ads. Watch the following video to understand
how Sponsored Products works, where your ads will be shown, and how to get
the dark winter days drawing to a close, Amazon shoppers are looking forward to
the arrival of spring and the Easter holidays. Cast an imaginative eye over
your selection to ensure you can offer what your customers are looking for at
this optimistic time of year. Think about chocolate* and decorations for the
Easter celebrations, sports and cold-weather gear* for last-minute winter
getaways and all those garden and outdoor products for family weekends and
stores require prior approval to start selling in: Apparel, Grocery, Beauty,
Health & Personal Care, Jewellery and Watches.
The Right Product
at the Right Time
(Seller Central login required) can give you valuable sales and traffic insight
to help you fine-tune your range to accommodate the seasonal shoppers.
Look at what you were selling
this time last year – have you got sufficient inventory of the key sellers
and could you look at bringing in any similar products to drive additional
Can you take advantage of the
seasonal demand to clear out relevant slow-movers or aged inventory?
Take a look at the Page Views
metrics for your best-selling seasonal lines - perhaps there is more you
can do to increase the view-to-order conversion rate for your offers, such
as a slight price adjustment or adding more product information to the
how attractive promotions can be for shoppers browsing on Amazon; a promotion
could lead to a spontaneous buying decision by highlighting your offer over
those of your competitors. There is a variety of promotional options available
for you to choose from. More information on:
The key to Amazon’s continued success is its focus on the customer experience. This core principle defines how we do business, and we are pleased to be able to support our merchants in providing the same high-quality experience to our customers through Fulfilment by Amazon (FBA).
The concept of FBA is simple: Amazon stores your inventory at an Amazon fulfilment centre, then picks, packs and delivers for you upon receipt of a customer order for your products.
By sending your fast selling products to an Amazon fulfilment centre, you and our customers will enjoy these benefits: • Amazon Prime and free Super Saver Delivery. FBA offers are also ranked on product detail pages assuming no cost for shipping, potentially increasing the visibility of your offer to customers. • Amazon’s 24/7 customer service, which scales at year end. Amazon will also handle your returns. • Amazon gift-wrap service, including personalised gift messages. • Amazon delivery promise and fast-track shipping options. This means that we will advertise to customers the latest time they can place an order for overnight delivery—an important factor when customers are comparison shopping or want to ensure an order will arrive in time for Christmas. • Amazon Christmas delivery deadlines, which allow customers to order many products right up to 23rd December and still have items delivered for Christmas.
Additionally, replenishment alerts in your FBA Seller Account help you ensure that you don’t run out of FBA inventory during peak periods. With our Multi-Channel Fulfilment programme you can now submit requests to Amazon to fulfil orders that originate anywhere other than on Amazon.co.uk. These orders are fulfilled directly from your inventory in Amazon’s fulfilment centre with an option for standard or express delivery, giving you flexibility to decide what makes best business sense when fulfilling certain orders.
You can take advantage of our Q4 rebate programme and save up to £ 1500 when you sign up for Fulfillment by Amazon.