4 posts categorized " Search Optimization "

16/10/2013

New: Promote the products you list on Amazon.co.uk with keyword-targeted ads

Learn how to enhance the discovery of the products you list on Amazon.co.uk with keyword targeted ads. Watch the following video to understand how Sponsored Products works, where your ads will be shown, and how to get started.

 

Learn more

 

17/05/2013

Improve the quality for your product listings through the personalized alerts

Listing Quality Alerts (Seller Central login required) highlight opportunities for you to improve the quality of your listings.

The Listings with Missing Information report shows which of your products are missing important information, and provides an easy way to add the missing information.

Adding the missing information could help customers find your products and make a buying decision. While we can't guarantee specific results, and while some product information is more important to buyers than other product information, listings that have all of the important information tend to sell significantly faster than products missing that information.

To find the report, go to Site Metrics and Reports (Seller Central login required) and select "Listings with Missing Information" from the drop-down list of reports.

Alternatively, if you use feeds to manage your listings, the Listing Quality and Suppressed Listing Report (Seller Central login required) can help to identify listings with missing or invalid information.

More information on how to use the Listing Quality Alerts here (Seller Central login required).

15/03/2013

Key factors that affect purchase decisions on Amazon

Did you know that “product details” are the key factor influencing purchase decisions on Amazon (Amazon Customer Experience Study)?

SSBUK_Post20130315_listing quality

In fact, all successful retailers know that if their offers are well presented and easy to find, customers are much more likely to buy them and, more importantly, come back again. Good presentation really does boost sales.  

With the huge array of offers on display on Amazon.co.uk, it is critical that your product listings maintain the excellent standard of detail and discoverability that our customers expect. Therefore, we recommend you to check the Listing Style Guidelines Amazon put at your disposal in order to ensure that your products are discoverable, attractive, accurate and, most importantly, sellable.

These guides are easy-to follow manuals, with clear examples of "do’s and don’ts" and provide information on everything you need to create a great product listing, for both content and discoverability, including product title, images, bullet points, product descriptions, brand and manufacturer, model & part number, what's in the box, search terms, browse and refinements.
There is also information specific to your method of data upload – whether via the Add a Product tool in Seller Central or via inventory file templates.

For more information about creating high quality listings, search for “listing quality” in the Seller Central search bar.

Finally, don’t forget to register for our upcoming webinar on the topic:

Create your product listings and improve your listing quality
Tuesday, 19th March 2013: 11AM-12PM UK time
Level: Beginners / Topic: Product listings
SSBUK_Post20130307_register now


06/04/2009

Using Savvy Terms to Show Up In Search!

We often get calls and emails from sellers who have put great effort in their Product Detail Page, but cannot understand how neither they nor their potential buyers can find the products on the site.  It’s very simple – you must help the buyer to find the page.  The key to doing this is to think like a buyer.  The first step is...Savvy Search Terms!

Creating a Product Detail Page does not end with the image and technical details.You may create a really informative and enticing page, but it will not drive sales if buyers cannot locate it. Making the page searchable is probably one of the most important elements of creating a Product Detail Page on Amazon.  It is also one of the most common things that sellers neglect to do.

Entering Search Terms or keywords may seem like a tedious exercise but remember that any effort put into the rest of the page is wasted without them.  Some sellers will enter 5 terms only, when they have the opportunity to enter more.  Make use of the space you have.  You can separate search terms in each line provided using commas followed by spaces. For example:

“Boots, brown, brown boots, shiny”

As the title is already automatically used for helping buyers to find products, you will not need to repeat it or the brand name in the terms.  Be sure however that you have a good title including: Brand, Item description; Line; Colour; Size; and Quantity.

What would a buyer enter to find your product?  Is there a season or holiday your product relates to?  Is one of the words in your title commonly misspelled – e.g. “desert spoon versus dessert spoon”.  If so, enter both. 

Remember also that entering only one or two words will not be of much use if there are many versions of your product on the catalogue.  If I enter “dessert spoon” into the search bar, I currently get about 61 results.  If your spoon is silver, and you haven’t entered this term, you could be losing out on a sale.  Entering “silver dessert spoon” only returns 2 results!   “Brown shoe” – 5,000+ result, “brown patent shoe” – 27!  Adjectives as search terms can also add value to your listings.  You can test different terms to see what works best to surface your product. 

Search Terms can be entered under ‘Your Product Info ‘in ‘Add a Product’, under ‘Classification in Seller Desktop’ and ‘search-terms1 - search-terms5’ in the templates.

Next time, we will look at Browse Nodes, an important partner to Search Terms.  Employing both of these techniques will ensure that buyers will find those listings quickly and easily.

Happy Selling :)

-Philippa

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