Learn how to enhance the discovery of the products you list on
Amazon.co.uk with keyword targeted ads. Watch the following video to understand
how Sponsored Products works, where your ads will be shown, and how to get
Listing Quality Alerts
(Seller Central login required) highlight opportunities for you to improve the quality of your
The Listings with Missing Information report shows which of your
products are missing important information, and provides an easy
way to add the missing information.
Adding the missing information could help customers find your
products and make a buying decision. While we can't guarantee
specific results, and while some product information is more
important to buyers than other product information, listings that
have all of the important information tend to sell significantly
faster than products missing that information.
To find the report, go to
Metrics and Reports (Seller Central login required) and select "Listings with Missing
Information" from the drop-down list of reports.
Did you know that “product details” are the key
factor influencing purchase decisions on Amazon (Amazon Customer Experience
In fact, all
successful retailers know that if their offers are well presented and easy to find,
customers are much more likely to buy them and, more importantly, come back
again. Good presentation really does boost sales.
With the huge array
of offers on display on Amazon.co.uk, it is critical that your product listings
maintain the excellent standard of detail and discoverability that our
customers expect. Therefore, we recommend you to check the Listing Style Guidelines Amazon
put at your disposal in order to ensure
that your products are discoverable, attractive, accurate and, most
These guides are
easy-to follow manuals, with clear examples of "do’s and don’ts" and
provide information on everything you need to create a great product listing,
for both content and discoverability, including product title, images, bullet points, product descriptions, brand and manufacturer, model & part number,
what's in the box, search terms, browse and refinements.
There is also information specific to your method of data upload – whether via
the Add a Product tool in Seller Central or via inventory file templates.
more information about creating high quality listings, search for “listing
quality” in the Seller Central search bar.
Finally, don’t forget to register for our upcoming webinar
on the topic:
Create your product
listings and improve your listing quality Tuesday, 19th March 2013: 11AM-12PM UK time Level: Beginners / Topic: Product listings
We often get calls and emails from sellers who have put great effort in their Product Detail Page, but cannot understand how neither they nor their potential buyers can find the products on the site. It’s very simple – you must help the buyer to find the page. The key to doing this is to think like a buyer. The first step is...Savvy Search Terms!
Creating a Product Detail Page does not end with the image and technical details.You may create a really informative and enticing page, but it will not drive sales if buyers cannot locate it. Making the page searchable is probably one of the most important elements of creating a Product Detail Page on Amazon. It is also one of the most common things that sellers neglect to do.
Entering Search Terms or keywords may seem like a tedious exercise but remember that any effort put into the rest of the page is wasted without them. Some sellers will enter 5 terms only, when they have the opportunity to enter more. Make use of the space you have. You can separate search terms in each line provided using commas followed by spaces. For example:
“Boots, brown, brown boots, shiny”
As the title is already automatically used for helping buyers to find products, you will not need to repeat it or the brand name in the terms. Be sure however that you have a good title including: Brand, Item description; Line; Colour; Size; and Quantity.
What would a buyer enterto find your product? Is there a season or holiday your product relates to? Is one of the words in your title commonly misspelled – e.g. “desert spoon versus dessert spoon”. If so, enter both.
Remember also that entering only one or two words will not be of much use if there are many versions of your product on the catalogue. If I enter “dessert spoon” into the search bar, I currently get about 61 results. If your spoon is silver, and you haven’t entered this term, you could be losing out on a sale. Entering “silver dessert spoon” only returns 2 results! “Brown shoe” – 5,000+ result, “brown patent shoe” – 27! Adjectives as search terms can also add value to your listings. You can test different terms to see what works best to surface your product.
Search Terms can be entered under ‘Your Product Info ‘in ‘Add a Product’, under ‘Classification in Seller Desktop’ and ‘search-terms1 - search-terms5’ in the templates.
Next time, we will look at Browse Nodes, an important partner to Search Terms. Employing both of these techniques will ensure that buyers will find those listings quickly and easily.