Having worked in the banking industry for 20 years, Lincoln mother-of-two Jackie Vannet realised it was time for a change. “I was missing out on all the little things in my children’s lives. They are my world, and I didn’t want them to have a mum who was at work all the time.” So in 2005 she decided to leave her job to sell toys, inspired by her daughter, Bethany, who was five at the time. Jackie started her entrepreneurial adventure by making a list of Bethany’s favourite toys, which she used to launch her own online store, The Wooden Gnome.
Right from the start her shop had a group of loyal customers. In 2006 she launched her educational toy store on the Amazon.co.uk Marketplace to reach “more mothers and fathers than I ever thought possible.” Jackie was finally both a successful businesswoman and a much happier mum, enjoying the time with her children she had always craved.
With almost 800 different toys in The Wooden Gnome store on Amazon.co.uk and the majority of her business coming from Amazon customers, Jackie has just started the next raft of expansion plans by selling into other European marketplaces, and she is also enlarging her product range--with her daughter’s help, of course. Read the full story.
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