Amazon places a high importance on maintaining the trust of our millions of satisfied buyers. Here are some tips that will help you be successful selling on Amazon:
- Provide accurate product data: Use unique standard identifiers (EAN/UPC/ISBN) when creating or matching to product detail pages. Make sure your product description and condition notes are clear and helpful to buyers. It's important that buyers get exactly the product described on the detail page where you place your listing.
- Check for orders daily: To ship quickly you need to find out about orders promptly. We will e-mail you when you have a sale, but e-mails are unreliable and can be caught by spam filters. That is why we recommend checking for orders daily on Seller Central. Under the Orders tab you can view a list of orders and set up automatic order reports.
- Confirm when you ship: Amazon charges the buyer's payment method only after shipment is Confirmed. Once an order is placed, you are responsible for confirming shipment within the time that you specified in your shipping settings. (The default is two business days.) To do this, go the Orders tab and click the Confirm Shipment button. Learn more about confirming shipment (Seller Central login required).
- Check your inventory regularly: Keep an eye on quantity of inventory you have in stock, especially if you sell in multiple channels. Customers who submit orders for products that turn out not to be in stock are likely to leave negative feedback. If you get into this situation, the best move is to quickly inform your customer and, if appropriate, offer to compensate them for their trouble. Learn more about managing inventory Seller Central login required.
- Keep pricing accurate at all times: The More Buying Choices page displays the lowest priced items first. Amazon shoppers are always looking for the best deals and are more inclined to purchase items that appear at the top of the More Buying Choices page.
- Be sure to align your shipping and fulfilment policies: The best way to avoid disappointing customers is to set expectations and then meet them. When creating your shipping policy clearly let buyers know how often orders are processed, how frequently you dispatch, the carriers you use, and how to contact you with shipping related questions. Customers will be disappointed if their item arrives late or the item is damaged; this can lead to negative feedback, returns, or A-to-z Guarantee claims, all of which may have negative consequences to your Seller Account.
- Be accessible to customers: Nothing is more frustrating to a customer than not knowing the status of their order. Respond quickly to customer contacts and notify them when an order's shipment is delayed. Make it easy for customers to know how to reach you so that they trust that you will make their sales experience go smoothly.
- Build a good feedback rating: Customers pay close attention to feedback, and so do we as we monitor your performance. We've found that the keys to good feedback are getting items to customers quickly, accurately describing your items, and being prompt and responsive to their questions. You may also want to solicit feedback on your packing slips. Learn more about feedback (Seller Central login required).
- Handle returns and refunds gracefully: No one looks forward to taking returns and making refunds, but it is part of selling and a requirement of the Amazon sales process. Taking returns gracefully can lead to better feedback about your customer service. Please note that you are required to take returns of most items up to 30 days after delivery and your returns policies must be at least as favourable to buyers on Amazon.co.uk as the Amazon refund policies (Seller Central login required)
- Know where to look for answers: Take time to examine all the tools on Seller Central as well as your legal agreement and our other policies. If you have questions, a good place to begin is the Seller Central Help link located in the upper right hand corner of the page. Go to Help (Seller Central login required).
We are pleased to invite you to our upcoming "Selling on Amazon" webinar on Tuesday, 4th June 2013 - 10AM-11AM UK time, where we will explain how to be a successful seller by meeting Amazon's perfomance targets as well as understanding Amazon's performance review and notification process.
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In case you missed or could not attend a session, all past webinar presentations and recordings are available on the Amazon Services website.We are looking forward to seeing you in our webinar!