Amazon Seller Support Blog (Amazon.co.uk)

Don't miss our upcoming Amazon webinar on international selling!

We are pleased to invite you to our upcoming "Selling on Amazon" webinar on Tuesday, 21st May 2013 -  10AM-11AM UK time, where we will provide you with an overview of the European Marketplaces Account, which enables you to expand your business and reach new customers across Europe.

Feel free to join this interactive webinar if you want to know:

• What the European Marketplace Account is
• How to get started to sell internationally (account settings, product listings, etc.)
• Live demo of the "Expand offers internationally" tool
• How to combine the European Marketplaces Account with Fulfilment by Amazon and the European Fulfilment Network
  

This session is aimed at new and/or unexperienced sellers who might have missed the previous sessions on the "European Marketplaces Account" and who are interested in expanding their offers internationally in order to reach new customers.

View all upcoming webinars for Europe

You can also subscribe to our webinar invitation mailing list.

In case you missed or could not attend a session, all past webinar presentations and recordings are available on the Amazon Services website.

We are looking forward to seeing you in our webinar!

Avoid negative customer feedback through optimal order management

Buyers are less likely to leave negative feedback or file A-to-z Guarantee claims when sellers excel at these three essentials of order management:

1. Ship exactly what the buyer ordered. If you no longer offer the exact products you originally listed, it is in your best interest to keep your listings up to date and accurate, including the right product images.
2. Confirm the shipment. Buyers like to know when and how their orders are shipped. When you confirm a shipment, we notify the buyer via e-mail that their order is on its way.
3. Ship the order on time. During holidays this matters to buyers more than ever.

Amazon is offering a webinar on how to be a successful seller by maintaining a good customer service performance. In this context, will be joined exceptionally by an expert from our Seller Performance team to discuss the following topics:

• Why is your seller performance so important to us
• How to monitor your performance metrics in your account and keep it at good levels
• How to avoid Seller Performance issues

Seats are limited, so please make sure you reserve your seat today. If you happen to miss the webinar, don’t worry, the recording will be available on the Amazon Webinar page. 

 

How to maintain a good customer service performance on Amazon
Tuesday, 16th April 2013: 4PM-5PM UK time
Level: Intermediate / Topic: Seller Performance

Don't miss our upcoming Amazon webinars!

Attend our free upcoming "Selling on Amazon" webinars in April on the following topics:

• How to increase your sales on Amazon

    Tuesday, 9th April 2013: 10AM-11AM UK time
    Level: Intermediate / Topic: Business Expansion
    

• How to maintain a good customer service performance on Amazon

                Tuesday, 16th April 2013: 4PM-5PM UK time
                Level: Intermediate / Topic: Seller Performance
              

• View all upcoming webinars for Europe

 

You can also subscribe to our webinar invitation mailing list.

In case you missed or could not attend a session, all past webinar presentations and recordings are available on the Amazon Services website.

We are looking forward to seeing you in our webinars!

Expand your offers internationally with the European Marketplaces Account

Amazon has unified its European marketplaces, allowing you to create and manage product offers on any and all of our marketplaces in the UK, France, Germany, Italy and Spain. You control what you sell where, and you manage your business from a single seller account interface.

Take advantage of the European Marketplaces Account to list your products on other Amazon European Marketplaces by using Amazon’s Expand Offers Internationally tool (Seller Central login required) This tool identifies a list of ASINs which are already localized for your target marketplace. Go to the Expand Offers Internationally tool (Seller Central login required), select your source (meaning the marketplace where you want to list from) and your target marketplace (meaning the marketplace where you want to list on) and request the ASINs in your inventory, which already exist for your target marketplace. Your inventory will be managed as a single pool available to all the marketplaces on which you choose to offer your products for sale.

To be able to sell on Amazon outside the UK, you will need to satisfy the Amazon seller rules (Seller Central login required) applicable to that country. These are basic rules to ensure Amazon’s customers enjoy the best possible shopping experience, thereby improving the chances that they’ll buy your products. You need to provide a bank account in one of the countries supported by Amazon (Seller Central login required). You should be aware of the local and EU legal and regulatory requirements, and it is your responsibility to ensure that you comply with those that apply. Please read and understand the EU Import & Cross-Border Sales information before registering with Amazon as an international seller.

Finally, let Fulfilment by Amazon take care of your deliveries to other Amazon EU Marketplaces from your local inventory pool using Amazon’s fast and reliable European Fulfilment Network (Seller Central login required).

Watch our webinar: Expand your offers internationally with the European Marketplaces Account

Key factors that affect purchase decisions on Amazon

Did you know that “product details” are the key factor influencing purchase decisions on Amazon (Amazon Customer Experience Study)?

In fact, all successful retailers know that if their offers are well presented and easy to find, customers are much more likely to buy them and, more importantly, come back again. Good presentation really does boost sales.  

With the huge array of offers on display on Amazon.co.uk, it is critical that your product listings maintain the excellent standard of detail and discoverability that our customers expect. Therefore, we recommend you to check the Listing Style Guidelines Amazon put at your disposal in order to ensure that your products are discoverable, attractive, accurate and, most importantly, sellable.

These guides are easy-to follow manuals, with clear examples of "do’s and don’ts" and provide information on everything you need to create a great product listing, for both content and discoverability, including product title, images, bullet points, product descriptions, brand and manufacturer, model & part number, what's in the box, search terms, browse and refinements.
There is also information specific to your method of data upload – whether via the Add a Product tool in Seller Central or via inventory file templates.

For more information about creating high quality listings, search for “listing quality” in the Seller Central search bar.

Finally, don’t forget to register for our upcoming webinar on the topic:

Create your product listings and improve your listing quality
Tuesday, 19^th March 2013: 11AM-12PM UK time
Level: Beginners / Topic: Product listings